The Dallas Cowboys have announced that country music artist Miranda Lambert will headline the halftime show during their upcoming Thanksgiving Day matchup against the Philadelphia Eagles on November 26 at AT&T Stadium. The performance marks the 30th consecutive year of the franchise’s holiday halftime tradition and serves as the official launch for the 136th annual Salvation Army Red Kettle Campaign.
The holiday halftime tradition began in 1997 at Texas Stadium, where fellow country star Reba McEntire performed during the inaugural event. Over three decades, the nationally televised broadcasts and the partnership with The Salvation Army have combined to raise more than $3.4 billion to support individuals and families in need.
Lambert, a three-time Grammy Award winner who was raised in East Texas, expressed enthusiasm about returning to her home state for the holiday performance. She noted the significance of the event’s charitable mission.
“There’s something special about how music brings people together, especially when it’s to spread joy and hope to families who need it most,” Lambert said in a statement. “The Salvation Army and the Dallas Cowboys have built an incredible tradition with the Red Kettle Kickoff, and I can’t wait to be back home in Texas this Thanksgiving to help carry it forward.”
The collaboration was originally envisioned by Charlotte Jones, chief brand officer and co-owner of the Dallas Cowboys, who pitched the concept of utilizing the team’s high-profile Thanksgiving platform to kick off the Red Kettle Campaign. Jones has continued to champion the partnership throughout its decades-long run.
Lambert joins a long line of prominent entertainers who have performed during past Thanksgiving matchups in Arlington. Previous halftime headliners include Beyoncé and Destiny’s Child, Carrie Underwood, the Jonas Brothers, Selena Gomez, Dolly Parton, Lainey Wilson, and Post Malone.
The Cowboys are scheduled to host the Eagles on November 26 as part of the NFL’s traditional Thanksgiving slate.
